Kenya: World Fund Raising Symposium

Dear Partner,

Asset Africa Institute, (www.assetafrica.co.ke), is pleased to announce the following annual event set to take place in November-December in Mombasa Coastal Resort City of Kenya

Event Name: WORLD FUND RAISING SYMPOSIUM
Date: 30th Nov-2nd December, 2016,
Venue: Royal Beach Hotel, Mombasa, Kenya
Symposium Theme: “Touching Hearts, Moving Minds, Raising Money for a Worthy Cause”

Key Note Speaker: Jay Townsend
Speechwriter, debate coach, television, print and radio advertising strategist, Jay Townsend has worked in four presidential campaigns, scores of U.S. Senate, Gubernatorial and Congressional races, and a myriad of County Executive, Mayoral, legislative and judicial contests. He is the author of So You Want to Run for Public Office, and The 10 Worst Mistakes Candidates Make.

Townsend has received several national awards for his work, including the nation’s best television commercial aired in a Gubernatorial race, the best persuasion mail piece produced for a Presidential campaign, and the nation’s best newspaper ad for a political candidate.

A member of the National Speakers Association and World Speakers Federation, Townsend has spoken to hundreds of audiences. He has lectured on politics and political warfare at the United States Military Academy, the Marketing Research Association, and the Marist Institute for Public Opinion. He has been a frequent guest on FOX News.

Mr. Townsend earned B.S. and M.S. degrees from Purdue University. He resides in New York.

Background to the World Fund Raising Conference
Key among the recommendations by the participants to the Africa Fund Raising Symposium held from 9th -11th December at the Henessi hotel, Nairobi, Kenya, was the need to make the event an annual one and also scale it to reflect the fund raising and resource needs of development organizations on a global scale; hence our current focus.

Need for Symposium
Every organization hopes to acquire long-term support from a range of donors and establishing strong and lasting relationships with donors can help an organization achieve its fund raising goals much faster. This unique experience, an opportunity to have a one on one platform to engage and network with a cross section of donors, managers of key foundations, managers of leading NGOs, INGOs and other institutions, provides an excellent opportunity to create effective and result oriented networks and orient your organization’s fund raising strategies to affect more of the change that motivates your mission.

Organizations are always faced with competing priorities regarding donor opportunities. The purpose of this symposium is to provide organizations with a road map or criteria for assessing whether and how to respond to a donor opportunity, equip you with skills to proactively seek out new sources of funding from a range of donors, enable organizations identify strategic networking and marketing opportunities, positioning your organization as a sub or prime and know how to sequentially and effectively develop an articulate fund raising plan. This symposium is the first step in the process that ties legacy and strategic priorities to fund raising.

Indeed, as an internationally oriented organization, you have to pay close attention when traditional ways of fund raising are shifting and new opportunities open up to embrace new strategies which help will unlock donors’ full potential.

Additionally, this global forum enables you to creatively design, implement and maintain communication systems which apply advances in communication technology to raise more funds for your organization: accessing cloud-based donor management software for more funding and securing your institutional memory, Use of digital wallets, mobile apps to make it easier for your organization to receive donor funds from international forums, blogging and optimization of the online donation experience!

Overall Objective
By the end of the symposium, you will be able to decide on the strategic priorities for your organization and model fund raising strategies and plans that are most critical to the vision and mission of the organization through 1) deepening technical expertise in fund raising 2) broadening geographic area of fund raising 3) developing expertise in a new program area; and 4) replicating or expanding promising models or approaches.

Major Topics for Presentations and Discussions at the World Fund Raising Symposium
• Understanding fundraising systems, the donor environment, Donor Characteristics and Donor Research Tools and Criteria for donor assessment
• Strategic Networking Guidelines and Marketing- Strengthening the Building Blocks
• Maximizing the power of IT in fund raising
• Understanding role & strategies for Negotiating as a Prime or Sub
• Positioning your organization for (RFA)
• Why proposal get funded while others don’t
• How to Raise Funds from (European) and USA Foundations – 5 Steps to Success
• Donor Expectations, Donor Cultivation Guidelines & Strategies for approaching donors -how make your organization a valued and trusted resource to your donor
• Re-positioning your organization for new funding
• Organization legacy & Organization Strategic Priorities-“What is the relationship between strategic priorities and fund raising and why it is important?”
• Corporate Giving, Corporate Foundations & Corporate Capability Statements
• Partner Meetings: Brainstorming the Approach
• Putting it All Together: Grant winning fund raising strategies & plans, Fund raising plan development guidelines & Action Steps, Fundraising documents & systems to support the Fund raising plan
• Donor round-table-a plenary question and answer session with donors

Symposium Methodology
Overall approach of the symposium: This will entirely be a discussion based symposium with sessions build upon one another, combining knowledge and hands-on practice with reflection and evaluation [adult learning cycle], with facilitators using small group interactive exercises, large group discussions, role plays and examples from organizations and drawing upon participants’ own experience, knowledge and ideas to help them identify the people, networks, tools, strategies and systems they need to develop to implement a successful fund raising strategy.

Added Benefits of Participating in the Symposium
• A free CD copy of the revised International Donor Directory 2017
• Fund Raising Action Plan Guidelines
• Criteria for donor assessment -CD
• Selected Donor screen shots, Donor Grid, Strategic networking & Donor cultivation guidelines
• Facilitators and participants develop a list of key points that NGO representatives should communicate to donors including a plan for follow-up
• Proposal Coordinator Template -CD
• Fund Raising Systems Checklist Template-CD
• A fully paid for tour of Haller Park in Nyali, Mombasa

What some of the participants to the 2015 fund raising symposium had to say
• “I have been fund raising for many years but I have still greatly benefited from this Symposium. It has been an incredible experience” Karyn Tsimi, Program Manager, WWF Central Africa Office, Cameroon
• “The Symposium has surpassed my expectations. Very informed and experienced facilitators! I encourage others to participate in this Symposium in future” M. Patrice, Chief Operating Officer, HEAL Africa, the DRC.
• “My objectives for attending the symposium have been achieved; A very professionally conducted Symposium. Keep it up.” Tamara Prinsenberg, Leprosy Research Centre, the Netherlands
• "This is a real eye opener for organizations seeking new sources of funding. A real value for money! I have new strategies of relating with our donors. Aidah Binale, Executive Director, Umande Trust, Kenya

About the Organization

Asset Africa Institute (www.assetafrica.co.ke)-AAI--AAI-) is a top training brand based in Kenya which specializes in the research, design and delivery of high quality and affordable training programs for development workers worldwide. We work with a consultant base of more than 120 highly educated and experienced professionals many of whom are involved in post doctoral research work. Over the years, Consultants at AAI have been sought by such reputable organizations as: Federal University, Birnin Kebbi-Nigeria, African Institute for Capacity Development (AICAD),Norwegian Church Aid-Zambia, ACOMIN-Nigeria, Tear Fund-DRC, CLEEN Organization-Nigeria, Love Botswana Outreach Mission, Islamic Relief-Somalia, National Museums of Kenya, Cornerstone Development-Uganda, International Organization for Immigration (South Sudan), Save Your Generation (SYG)-Ethiopia, Africa Rice Center (Africa Rice)-Benin, UNIDO-Somalia Program among others.

For more information regarding the training, contact:
Lillian Ateng’
Training Coordinator
Asset Africa Institute
Trust Mansion Hse, Tubman Road off Koinange Street
P.O. Box 12903 - 00100
Nairobi, Kenya
Phone: +254 -722 469454/720986965
Email: info@assetafrica.co.ke /assetafrika@gmail.com

To enroll to the symposium, fill in the registration form and email it to:
Lillian Ateng’
Training Coordinator
Asset Africa Institute
Trust Mansion Hse, Tubman Road off Koinange Street
P.O. Box 12903 - 00100
Nairobi, Kenya
Phone: +254 -722 469454/720986965
Email: info@assetafrica.co.ke /assetafrika@gmail.com